NLX Achieves AWS Travel and Hospitality Competency Status

Helping companies go from behind-the-scenes operational efficiencies to guest-facing customer experiences

Doug Bryers

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NLX, Powering Conversational Experiences, announced today that it has achieved Amazon Web Services (AWS) Travel and Hospitality Competency status. This designation recognizes that NLX has demonstrated deep experience helping customers transform their business from behind-the-scenes operational efficiencies to guest-facing customer experiences. The launch of the AWS Travel and Hospitality Competency comes at a crucial time for the industry as it looks to innovate to address changing demands in the face of COVID-19.

AWS’s global travel and hospitality practice helps companies of every size and segment – including airlines, airports, ground transportation, travel services and sellers, restaurants, lodging, entertainment venues and casinos, cruise lines, and technology providers – to stay agile and accelerate innovation. Now more than ever, AWS wants to help customers succeed by connecting them to partners with deep AWS experience, and a proven track record for helping travel and hospitality companies build resilience for the long run.

AWS launched the AWS Travel and Hospitality Competency to help customers find highly specialized AWS Partners and takes on the heavy lifting of identifying and validating industry leaders with proven customer success and technical proficiency.

Achieving the AWS Travel and Hospitality Competency differentiates NLX as an AWS Partner with deep domain expertise in one or more of the following categories: Data 360, Digital Customer Engagement, Smart Assets, Core Travel and Hospitality Applications, and Consulting Services providing strategic guidance and deployment services

“NLX is excited to be one of the first AWS Partners to achieve AWS Travel and Hospitality Competency status,” said Andrei Papancea, NLX CEO. “As an AWS Advanced Technology Partner, our team is dedicated to helping companies achieve their voice-enablement, automation and customer experience (CX) transformation goals. We leverage the agility and breadth of AWS services in our Conversational AI platform, as well as embrace the ongoing innovation that AWS continues to provide.”

“AWS provides companies with agility, cost savings, elasticity, and ability to quickly innovate and go global,” said David Peller, Managing Director, Travel & Hospitality, Amazon Web Services, Inc. “Working with a well-vetted, industry-focused AWS Travel and Hospitality Competency Partners such as NLX gives companies the added expertise needed to help experience the benefits of AWS.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology AWS Partners with deep industry experience and expertise.

NLX leveraged AWS to implement an Alexa Skill for airlines that enables travelers to check in, book seat upgrades, check their flight status, and more, all done seamlessly via voice. The implementation includes insights, analytics, and integrations with the airline’s systems. With the official launch of our latest product, Voice Compass™, we expand our product offering for Travel & Hospitality organizations with a specially designed set of personalized, self-service journeys and integrations, available for airline, hotel, and restaurant customers across any voice-capable device.

About NLX, Inc

NLX® enables organizations to build and manage next generation conversational experiences – personalized conversations that are automated, integrated, measurable, highly scalable, and available anytime and anywhere. Our core platform, NLX Studio combines natural language understanding (NLU) and specialized text and voice analytics with channel-agnostic automation and integrations to drive highly adaptable conversational AI solutions for organizations in Travel & Hospitality, Banking & Insurance, Healthcare, Retail, and Energy. As a purpose-built CX solution, NLX Voice Compass™ enables organizations to rapidly create task-oriented, voice-guided customer journeys delivered as a personalized self-service experience.

Experience Voice Compass™ at

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Doug Bryers

As COO, Doug is responsible for business and marketing strategies as well as aligning NLX products with emerging market opportunities.

As a seasoned Executive, he has helped build companies and market innovative products and services for software and technology firms since 1995. Doug has participated in more than a dozen startups for US, New Zealand & Australia technology companies - successfully exiting to companies such as Intel, Sony Entertainment and Demand Media, as well as an IPO for DocuSign.

Doug loves being around compelling innovation that can spark change in the world and to create the teams that can help make it happen.

He holds a Business Degree in Marketing from the Queensland University of Technology.